{"id":1044186,"date":"2023-02-16T00:00:00","date_gmt":"2023-02-16T00:00:00","guid":{"rendered":"https:\/\/www.beyondsoft.com\/sg\/customer-stories\/beyondsoft-advances-data-analytics-maturity-for-financial-services-company\/"},"modified":"2025-07-18T15:08:37","modified_gmt":"2025-07-18T15:08:37","slug":"beyondsoft-advances-data-analytics-maturity-for-financial-services-company","status":"publish","type":"customer-story","link":"https:\/\/www.beyondsoft.com\/jp\/en\/customer-stories\/beyondsoft-advances-data-analytics-maturity-for-financial-services-company\/","title":{"rendered":"Beyondsoft advances data analytics maturity for financial services company"},"content":{"rendered":"<h6 class=\"wp-block-heading\"><strong>THE CHALLENGE<\/strong><\/h6>\n\n\n\n<p>Our client needed help modernizing their digital marketing technology stack and shifting towards a culture driven by actionable insights. Their Adobe Analytics implementation had not been maintained for the past seven years, negatively impacting data integrity. Problems ranged from missing data to incorrect values.<\/p>\n\n\n\n<p>Their digital marketing team needed help revamping their entire analytics program, so they could produce accurate data insights and make better business decisions.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>THE SOLUTION<\/strong><\/h6>\n\n\n\n<p>Beyondsoft conducted a deep assessment of their current implementation to understand gaps and issues. Based on our findings, we updated and improved their analytics program as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Established KPIs to build measurement models around acquisition, behavior, and outcomes.<\/li>\n\n\n\n<li>Re-designed their tag implementation approach to transition from hard coding to dynamic context variables.<\/li>\n\n\n\n<li>Established a set of standardized reports for C-level, management, and operations stakeholders.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>THE RESULTS<\/strong><\/h6>\n\n\n\n<p>Thanks to the Beyondsoft agile analytics solution, our client has confidence in their data integrity. The streamlined solution enables them to quickly configure and update data values to the right Adobe Analytics variables as needed. By advancing data analytics maturity, the organization can make better decisions and evolve its business.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>TECHNOLOGIES USED<\/strong><\/h6>\n\n\n\n<p>Adobe Analytics, Ensighten Manage, JIRA<\/p>","protected":false},"excerpt":{"rendered":"<p>Our client is a digital marketing organization at a US-based financial services company.<\/p>","protected":false},"featured_media":1044090,"template":"","meta":{"_links_to":"","_links_to_target":""},"service-category":[9],"industry-category":[45],"external-author":[],"class_list":["post-1044186","customer-story","type-customer-story","status-publish","has-post-thumbnail","hentry","service-category-data-and-ai-modernization","industry-category-banking-financial-services-and-insurance-bfsi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyondsoft advances data analytics maturity for financial services company - 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