{"id":1043967,"date":"2019-02-26T00:00:00","date_gmt":"2019-02-26T00:00:00","guid":{"rendered":"https:\/\/www.beyondsoft.com\/sg\/insights\/blog\/web-content-management-improving-intranet-search-results\/"},"modified":"2019-02-26T00:00:00","modified_gmt":"2019-02-26T00:00:00","slug":"web-content-management-improving-intranet-search-results","status":"publish","type":"blog","link":"https:\/\/www.beyondsoft.com\/jp\/en\/insights\/blog\/web-content-management-improving-intranet-search-results\/","title":{"rendered":"Web content management: Improving intranet search results"},"content":{"rendered":"
Web content management, when applied to a corporate Intranet, means more than buying into an expensive or feature-rich content management system (CMS) software suite. Just like the vastly broader Internet, a corporate Intranet presents company information for internal consumption by its employees and trusted business partners. One of the most often-heard complaints from Intranet users is,\u00a0“I can’t find what I’m looking for.”\u202f\u00a0<\/p>\n\n\n\n
In the modern era of Intranets, the issue that plagues most organizations is an over-abundance of content being available. Search technology has advanced greatly in recent years; however, inaccurate and irrelevant search results are continually being presented to queries no matter what CMS software suite is being used. The lack of a proper taxonomy with keywords and metatags as well as removal of obsolete content is often the cause of poor search results.\u202f <\/p>\n\n\n\n
Without going into search scopes and refiners, this post will address the more basic elements of improving content relevancy\u00a0from a Taxonomy (information classification and keywords) standpoint rather than an CMS\u2019s Information Architecture (visual grouping and navigation).\u00a0<\/p>\n\n\n\n
Simply uploading a piece of content into a CMS doesn’t help improve relevancy.\u00a0Properly tagging the item can go a long way\u00a0toward\u00a0improving search results when the item is indexed by the search crawler – the process in which the CMS indexes its content. These keywords are used to boost the content’s relevancy when matched against search queries.\u202fFor example, a company’s Human Resources department publishes a PDF file with the current year’s vacation policy\u00a0to their Intranet. This is tagged as\u00a0‘Vacation Policy’ and indexed by the search crawler.\u00a0Users who search\u00a0for\u00a0the term \u2018Vacation Policy\u2019 (or variations of it) would see this item higher up in the corresponding search results.\u00a0<\/p>\n\n\n\n
Not all content published in a corporate Intranet should live indefinitely. Events come and go, information on webpages become outdated, and company policies require updating. These are just a few examples of what could clutter search results. Continuing with the previous example, the following year an updated version of the company\u2019s vacation policy is published. A new PDF file is uploaded by a different HR user to a different library within the Intranet. This is also indexed by the search crawler. However, if the previous year’s policy is not deleted or archived to be excluded from the search crawl\/index, both documents may be returned in a user\u2019s query for \u2018Vacation Policy.\u2019 Now imagine this scenario across all departments within a large organization, year over year. Now you can begin to see how the problem can become overwhelming.\u202f <\/p>\n\n\n\n
With\u00a0more powerful content management systems available, we can now publish content almost\u00a0as easily as we are able to delete it. Without proper governance controls and\u00a0enforcement\u00a0of\u00a0the use of metatags with\u00a0our content, we increasingly make search results that\u00a0end up being\u00a0much more difficult to decipher. It’s easy to blame the search engine,\u00a0but\u00a0often\u00a0we should be\u00a0focusing\u00a0more\u00a0on\u00a0cleaning up\u00a0the content\u00a0rather than the\u00a0search\u00a0mechanism \u2013 the cleaner\u00a0the\u00a0content that goes into a CMS, the more relevant the search results will be.\u00a0<\/p>\n\n\n\n
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