{"id":1043832,"date":"2022-10-26T00:00:00","date_gmt":"2022-10-26T00:00:00","guid":{"rendered":"https:\/\/www.beyondsoft.com\/sg\/insights\/blog\/marketing-claims-validation-verifying-wi-fi-capabilities\/"},"modified":"2022-10-26T00:00:00","modified_gmt":"2022-10-26T00:00:00","slug":"marketing-claims-validation-verifying-wi-fi-capabilities","status":"publish","type":"blog","link":"https:\/\/www.beyondsoft.com\/jp\/en\/insights\/blog\/marketing-claims-validation-verifying-wi-fi-capabilities\/","title":{"rendered":"Marketing claims validation: Verifying Wi-Fi capabilities"},"content":{"rendered":"
Setting your product apart in a global marketplace can be a daunting task, particularly with the proliferation of marketing claims from competing brands. To add to the challenge, marketers must tread carefully to ensure that their product claims are substantiated. Third-party marketing claims validation can help you verify your marketing claims are credible<\/a>. This effort pays off by keeping your brand out of hot water\u2014both from a legal standpoint and a reputational one. Plus, claims substantiation helps to drive brand trust with your customers<\/a>.<\/p>\n\n\n\n Third-party marketing claims validation services<\/a> cover countless areas such as performance testing, mobile app testing, duration testing, and durability testing. In this article, we\u2019ll explore Beyondsoft\u2019s Wi-Fi testing capabilities and a few examples of claims that we can validate.\u00a0<\/p>\n\n\n\n A walk-in chamber provides a rigorous, controlled environmental simulation to enable a multitude of scenarios such as prototype evaluation, R&D testing, and stress and reliability testing.<\/p>\n\n\n\n A Wi-Fi walk-in chamber allows technicians to isolate external electromagnetic interference and ensure normal operation of indoor electronic and electrical equipment. When it comes to measurement and testing, a shielding room is used to simulate the ideal electromagnetic environment to improve the accuracy of detection results. The chamber prevents information leakage of electronic communication equipment and ensures information security.<\/p>\n\n\n\n Our chamber provides an isolated environment that is clear of network noise and interference. The types of testing that can be run include signal strength and reliability, connectivity, security, and numerous related areas, su<\/p>\n\n\n\n The Wi-Fi testing capabilities we have in place can verify a multitude of marketing claims. To help you understand how, we\u2019ve put together some examples of claims that can be validated.<\/p>\n\n\n\n Minimize risk, maximize brand trust, and make the most of your marketing dollars with Beyondsoft’s third-party marketing claims validation service<\/a>. Beyondsoft operates labs all over the world, each with its own specialty, enabling fast turnaround and affordable, scalable, and localized support. Trusted by enterprise customers and Fortunate 100 companies, Beyondsoft will research and test exactly what you need and deliver clear, evidence-based findings.<\/p>\n\n\n\nBeyondsoft Wi-Fi walk-in chamber<\/h2>\n\n\n\n
Key features of the Beyondsoft Wi-Fi walk-in chamber<\/h3>\n\n\n\n
Executive standards<\/strong><\/td> BMB3-1999 (Grade C)<\/strong><\/td><\/tr> Magnetic field<\/td> 10KHz >=70dB 150KHz >= 95dB<\/td><\/tr> Electric Field<\/td> 200KHz-50MHz >=100dB<\/td><\/tr> Planewave field<\/td> 50MHz 1GHz >=100dB<\/td><\/tr> Microwave<\/td> 1GHz-10Ghz >=90dB<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Examples of Wi-Fi tests Beyondsoft runs<\/h2>\n\n\n\n
Putting marketing claims validation in practice<\/h2>\n\n\n\n
Examples of Wi-Fi marketing claims Beyondsoft can validate<\/h4>\n\n\n\n
Beyondsoft marketing claims validation<\/h2>\n\n\n\n